What’s in a name – TweetPR?
Jeremiah Owyang is right. Media snackers are found in all age groups. In fact, I would venture to say that most aficionados of social media may indeed be snackers, especially if they are big fans of Twitter.
I have to admit, when I first heard about Twitter I thought “Cool, but what’s the point.” Telling the world that you are drinking coffee or watching some TV show didn’t seem to me to be all that valuable an exercise for the tweeter or the listener. But the part of the equation I was missing was context – in the form of tracking by keyword or following folks of interest. I’ve tried to explain this to others, as recent as last night at a party with PR and media types. They hear what I’m saying but I really don’t think it sinks in until one jumps in with both feet.
So this brings me to the name of my blog. Whether it’s tweets via Twitter or short burst media of any type designed for the ever growing media snacking culture, the world of PR is being diced. Everything is about to get thrown into the food processor, literally. What will hopefully come out the other side is a whole new generation of communicators that “tweet” highly concise messages to highly targeted audiences that care to listen because of context and because of relationship.
So here’s to TweetPR, the blog. Looking forward to lots of “tweets” and lots of “media snacking.”
October 28th, 2007 - Posted in social media | | 0 Comments
