Who really owns your brand?

Twebinar #2

If you haven’t already registered for today’s free Twebinar on this subject you may just want to.  The second Twebinar in the summer series with host, Chris Brogan, is going live today at 2pm EDT and you can find out more and register free by visiting www.twebinar.com

First of all on logistics.  The last Twebinar was the first in the experiment of mashing up Twitter with a video webinar.  And there was a lot of great feedback on it.   After absorbing this feedback we’ve made a few changes to the way the Twebinar will unfold today.

  • More live elements – We’ve invited Richard Binhammer and Mike Manuel to join us live to go deeper on today’s topic.  They will be joining via a webcam.  I may also pop into say hello as well :-)
  • We will be having more live interaction with our host.  Chris has a lot to share on the topics as well and will also be monitoring the discussions on Twitter to respond to some threads.
  • CrossTech Media has developed a new Twebinar window that will include the current discussion feeds including #tweb2.  So you can follow along with both streams in front of you and choose to inject tweets when you see something pop up.
  • We are going to leave up the names and the Twitter handles of each guest during their interviews so people can connect with them.
  • Plus a number of other small tweaks…

Now onto the topic – “Who really owns your brand?”  When we asked this question of our social media gurus the answer that came back represented the entire spectrum.  I think the word “owns” was interpreted many ways as was the word “brand”.  Most were in agreement though that social media/consumer generated media now plays a big part in the definition of what people consider a brand to be.

And another thing that generated a lot of discussion was around the word “control” which usually came up in the discussion of this topic.  Did any company ever “control” it’s brand?  Can companies afford not to be part of whatever process does define their brands today?  Is the new word “collaborate” or “co-operate” vs. “control”?

As we found out in the first Twebinar, social media is definitely “game changing” when it comes to how marketers and PR professionals are now approaching their roles.  Who really owns your brand?  Sign up to today’s Twebinar and share your thoughts.

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July 22nd, 2008 - Posted in social media | | 1 Comments