Twebinars – the power of word-of-mouth

Wow!  I mean, WOW!  It’s all I can say about the way the word spread about the upcoming Twebinar tomorrow on social media with host, Chris Brogan.  The response from the social media community has been amazing.  With well over 1000 people signed up as of last count mid-day yesterday I believe it has already broken a few records.

Much, if not all, of the credit for this surge of interest can go to the following:

- A great host and a great lineup of guests.  We were so fortunate, at Radian6, to have so many great speakers volunteer their stories and ideas for this series.  Chris is a wonderful host and interviewer and also brings a great point of view to each one of the topics.

- The willingness of people to share an idea.  Other than a small targeted Facebook campaign the majority of publicity about this idea has come from the people who will be participating in it, be they guests or the speakers.  People kindly decided that they wanted others to know about the event they would be attending and, as such, the message spread.  In fact, I’m including a graph from the Radian6 platform that shows the volume of the mentions (posts, tweets etc.. ) of the word Twebinar/Twebinars. The dip, as one would expect, was last weekend.

The twebinar idea is an experiment.  As for the format no doubt there will be pros and their will be cons – hopefully more of the former.  We will all learn from the experience and we will attempt to fine tune it for the 2nd and 3rd twebinars to be held in July and August.

As for the content, hopefully others will find the video interviews as valuable as we did when we shot them.  And hopefully the new people that everyone will meet before, during and after each event on Twitter will help to move everyone a little further along their understand of the power of social media and the potential of word-of-mouth.

Tweet everyone tomorrow at 2pm EST.

For more information on signing up for the free Twebinar go to www.twebinar.com

June 25th, 2008 - Posted in social media | | 0 Comments