Joining Twitter requires a purpose

Jason Falls is trying to make Twitter relevant to a whole new audience with his new experiment. He’s trying to see if Twitter can be used to build up an audience for one of his clients – Robby Gordon Motorsports

As Jason points out himself he’s not sure if it will work but you can’t know unless you try. For sure, Jason understands one thing about Twitter which will hopefully serve him well for this effort – to join Twitter you generally need a reason.

I had heard of Twitter a number of times in the past. The idea of tweeting about what coffee I just drank or that I was standing in line for a movie ticket seemed like a waste of time. What was the point? I had no context. I couldn’t understand why anyone would bother.

But then one day I had a reason. It was Kami Huyse’s twittering of the PRSA conference that made me finally start to understand the reason to join. I was going to be working at the Radian6 booth during the whole conference. Kami’s tweets could give me insight into what was being covered at the conference sessions. I was hooked.

Jason hopes to do the same with his experiment but with those folks who follow racing. Will he unlock the entire cross-section of North America who follows the sport – hard to say. But he may just pry the door open enough for some of some early adopters or influencers to jump on-board. And if you follow Seth Godin’s teachings on viral marketing then this is a pretty good place to start.

So good luck Jason. We’ll be watching.

November 11th, 2007 - Posted in Jason Falls, Seth Godin, public relations, social media, twitter | | 2 Comments